The Smart Home Handyman:
Creating a Brand from Scratch
Great ideas deserve a great brand.
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Thought it.
The Smart Home Handyman is a brilliant concept: a trusted pro to install, set up, and maintain smart home devices. It’s a novel concept, and one with a clearly-defined offering and audience.
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Built it.
Once we determined the perfect name, we quickly got to work building the ideal customer, brand voice, visual assets, go-to-market-plan, and web presence for The Smart Home Handyman.
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Grow it.
The Smart Home Handyman got its first customer within hours of its launch. We’re implementing unique marketing strategies across online and offline channels to create an engaged community.
A Novel Idea Needed a Simple Name & Logo.
The beauty of starting a business from a very new idea is that there is little competition. However, this also means that there is some education to do when marketing to a new audience. The Smart Home Handyman is just that: a handyman, but for smart devices. He’s not an IT guy serving a corporate entity, but a friendly man from the neighborhood coming in to help you with your smart home.
Whether for convenience, security, to save some money, or all of the above, we knew that trust and understanding were table stakes. We created a brand name and identity that were simple, catchy, and memorable. They describe the service while being playful and not too corporate.
A Warm and Intuitive Website.
While there is certainly a need for The Smart Home Handyman’s services among digitally-native millennials who want to save some time, we built the brand around knowing that the Baby Boomers and elder Gen X persona would be The Smart Home Handyman’s core customer. Because of this, we created a very easily navigable website that offers just enough details to compel future customers to reach out, but not too many details that would overwhelm them.
There are multiple pathways to convert visitors to traffic, with forms sprinkled throughout the website. The website is optimized for mobile as well as desktop.