Andiamo*

*that’s Italian for “let’s go!”

Amaro & Co. is a go-to-market consultancy born in the beautiful foothills of Southern West Virginia.

We do meaningful marketing for the world’s most ambitious startups and agencies.

What do we do?

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What do we do? ✷

Meaningful Marketing

Are you tired of the slop? So are we. We piece together marketing that doesn’t just hit KPIs, but will make you truly memorable to the people who matter most: your prospects and your leads.

Our campaign strategies are brand-first and very, very audience-centric.

Revenue Ops

Brand and story are only one piece of the equation, so we provide some of the more “unsexy” expertise as well. We provide distribution support, budget planning, and other revenue-focused initiatives.

How’s your CRM looking? We’ll work with sales to get it shipshape.

Brand & Positioning

Do you know what makes your brand unique? Now, do you know what actually makes your brand unique? Why do your customers love you and why do your competitors fear you? (Or not.)

We’ll figure it out and lead our positioning and strategy with this intel.

Why us?

I founded Amaro & Co. because I was tired of working for other people. (And even more tired of whatever industry-wide mandate demanded that my colleagues and I write the world’s most boring B2B marketing campaigns.)

For nearly a decade, I sat in conference rooms and whiteboard sessions where the same playbook was recycled: jargon-filled decks, soulless campaigns, events people only attended for the free booze. Meanwhile, we were ignoring this truth: B2B buyers are people. They doomscroll, they laugh at inappropriate memes, they get excited about (and invested in) a good story. Still, most B2B marketers talk to them like they’re beige blobs in neatly-tailored suits.

After becoming a mom for the first time and a laid-off-tech-worker for the third time, I set out to prove a point: you can use the strategy playbooks that work, while infusing the message with flavor, fun, or at the very least, content that doesn’t insult your buyers’ intelligence. Hell, you can even use AI to pull it all off without turning everything into slop.

I do things differently: I want to discover a brand’s ethos. I want to see why ambitious founders get out of bed every day and brave a constant barrage of Slack messages as they put out constant fires when they could make a comfortable six figures “completing tasks” instead. I want to tell these stories instead of the usual “features and benefits” that get thrown around.

Want to do things differently too?

Let’s Chat