Andiamo*
*that’s Italian for “let’s go!”
Amaro & Co. is a one-woman consultancy based out of beautiful Southern West Virginia, serving SaaS startups and ecommerce agencies.
I help growth-stage companies drive revenue through go-to-market strategy, campaign execution, and content that actually converts.
What do I do?
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What do I do? ✷
Best-In-Class Marketing
Starting from scratch? Or a well-oiled marketing machine in need an additional pair of hands to write content? I’ve built and scaled marketing programs that have made significant contributions to overall revenue.
Partner Activation
How do you enable your partners? Let me build a plan and collateral that will empower your partners to be sellers—leading with shared value (impressive) instead of just listing off features and metrics (overrated).
Brand Story & Messaging
What makes your brand unique? We’ll get to the bottom of it and build a comprehensive marketing plan based on your ideal customer and which messages will speak to them and to your partners most effectively.
Who am I?
Hey, I’m Erika Marie.
Once a journalist chasing after the latest scoop, now a consultant chasing after the thrill of beating my own personal best. (A great tool to have at your disposal…)
I specialize in turning brands’ ethos into authentic stories that sell, campaigns that will not easily be forgotten, collateral to not just educate but also activate, and events that go beyond the pale.
With almost a decade spent in high-growth startups and agencies, I’ve done it all: written copy that converts, planned dinners that people actually want to attend, built strong partnerships and shared go-to-market plans, and crafted business development strategies that drive a ton of revenue. At the core of all of this success has been one simple truth: customers don’t really care what you do. They want to know what you can do for them.
What are your business growth goals? Let’s talk about how to make them a reality and then some.
